2024 Revenue Operations Research
Benchmarking Revenue Operations to Enable Growth
In a rapidly evolving commercial landscape, organizations are aligning Revenue Operations (RevOps) with strategic growth plays, assessing their efficacy across functions, business units and geographies to ensure maximum ROI. Leading organizations are increasingly recognizing the importance their revenue operations teams have on both revenue growth and productivity.
Investment in RevOps talent is on the rise despite economic uncertainties, with a significant budget portion dedicated to personnel and a notable increase in headcount. RevOps teams are taking charge of Strategy, Analytics and Enablement, providing crucial insights for commercial excellence and dynamically reporting on key customer metrics.
2024 Revenue Operations Survey Demographics
Alexander Group surveyed 130+ revenue executives to understand how companies are organizing and deploying their RevOps investments. A few highlights include:
47% of the respondents now have Cross-Functional (Marketing, Sales, Services) RevOps Teams
70% of the RevOps teams own strategy, while 52% own Enablement
Almost all the organizations will invest in AI by 2025
Roles reported as most likely to see positive AI impact are Customer Success (73%) & Inside Sales (67%)
Companies across industries are making significant investments in Revenue Operations, with 66% increasing headcount in 2024 and 61% completing or actively piloting multiple AI use cases.
As 2025 approaches, AI is becoming an essential accelerant for aligning jobs and processes with growth objectives, with most organizations already exploring its potential.
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