2025 Provider Insights for Digital Health Leaders
Providers Face Rising Expenses and Conservative Budgets while Searching for Digital Health Efficiencies
In 2025, healthcare providers are gearing up for a cautious financial outlook, with expenses projected to outpace reimbursement increases by seven percentage points. Improving administrative and procedural efficiency, retaining quality personnel and maintaining flexibility amid uncertainty are the top priorities for hospital leaders and physicians.
Alexander Group’s Provider Insights report for Digital Health commercial leaders reveals top priorities for providers in 2025 that will shape go-to-market strategies.
Key Findings
Revenue Impact
Providers expect an 11% increase in total expenses for 2025 but only a 3.6% increase in reimbursement. This disparity underscores the need for efficient budget management and cost-saving strategies.
Budget Adjustments
Fewer respondents plan to increase their capital budget in 2025 due to market uncertainty. This calls for innovative approaches to optimize resources and maintain financial stability.
Staffing Changes
Providers plan to increase headcount for non-physician clinical roles such as nurses and lab technicians, while 34% of providers plan to decrease administrative/back-office staff. This shift highlights the importance of supporting clinical staff while streamlining administrative processes.
Tech Stack Maturity
Only 12% of hospital leaders think their tech stack is optimized. There is significant room for improvement in interoperability, support, and AI & automation enhancements.
Customer Engagement Shifts
Providers prefer to receive marketing outreach from trusted relationships such as their professional network or directly from company websites and emails. KOL webinars, social media and print mail are among the least-favored marketing channels.
Want to Learn More About 2025 Provider Priorities?
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