Strategic Action Plan for MedTech Leaders in 2025
Providers Face Rising Expenses and Conservative Budgets Despite Increasing Procedure Volumes
In 2025, healthcare providers anticipate a rise in procedure volumes, yet expenses are projected to outpace reimbursement increases. Improving administrative and procedural efficiency, retaining quality personnel and maintaining flexibility amid uncertainty are the top priorities for hospital leaders and physicians in 2025.
Alexander Group’s Provider Insights MedTech report reveals top priorities for providers in 2025 that will shape go-to-market strategies.
Key Findings
Revenue Impact
Providers expect an 11% increase in total expenses for 2025 but only a 3.6% increase in reimbursement.
Growing Importance of GPOs
GPOs carry more influence in product procurement than IDNs, with approximately 70% of products purchased on a GPO contract.
Staffing Changes
Providers plan to increase headcount for non-surgical clinical roles such as nurses and lab technicians, while 34% plan to decrease administrative/back-office staff.
Predicting Shift to ASCs
Outpatient procedure volume is nearing steady state, with providers projecting only a modest increase in ASC procedure volume by 2030.
Budget Adjustments
57% of MedTech organizations anticipate a greater than 5% reduction in their commercial budget due to tariffs.
Want to Learn More About 2025 Provider Priorities?
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