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The Marketing Leader’s Toolkit
As part of this exclusive group of professionals, we hope you will take advantage of these latest trends, resources and opportunities to exchange ideas that make marketing a differentiator for your organization.
Table of Contents
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Artificial Intelligence in Marketing
80% of surveyed CROs have formally invested in AI for their marketing teams, yet only 1 in 5 marketing teams are currently using AI to support outreach or planning.
What is the best approach to implement AI initiatives that will ultimately drive marketing growth goals?
Artificial Intelligence in Marketing
80% of surveyed CROs have formally invested in AI for their marketing teams, yet only 1 in 5 marketing teams are currently using AI to support outreach or planning.
What is the best approach to implement AI initiatives that will ultimately drive marketing growth goals?
Marketing Demand Generation Performance & Investments Study
With macroeconomic factors and profitability pressure on the rise, organizations today face the dilemma of allocating their limited resources between different channels and
initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying
ahead of the curve with industry best practices. Alexander Group recently interviewed 300+ marketing executives across industries to share data, insights and viewpoints on current demand generation performance and investments.
Marketing Demand Generation Performance & Investments Study
With macroeconomic factors and profitability pressure on the rise, organizations today face the dilemma of allocating their limited resources between different channels and
initiatives. Determining the most effective and efficient investment strategy requires careful analysis and understanding of target markets, customer preferences and staying
ahead of the curve with industry best practices. Alexander Group recently interviewed 300+ marketing executives across industries to share data, insights and viewpoints on current demand generation performance and investments.
Marketing Profitability & Investments Research
Request the briefing to benchmark your demand gen performance, channel mix and ROI against current best-in-class organizations, then use the data to defend or redirect your 2026 marketing budget.
Marketing Profitability & Investments Research
Request the briefing to benchmark your demand gen performance, channel mix and ROI against current best-in-class organizations, then use the data to defend or redirect your 2026 marketing budget.
Ask the Expert!
Ask your marketing questions here and get the answers emailed back to you.
How do high-performing marketing organizations measure and demonstrate ROMI?
According to Alexander Group's 2026 Marketing Profitability & Investments Research, 85% of marketing organizations are driving positive ROMI, with 47% delivering 2x returns or greater. Top performers get there by deploying data-driven targeting models, monitoring campaign performance in real time to redirect spend into high-ROI areas, and refreshing segmentation data monthly.
What is the right balance between headcount spend and program spend in a marketing budget?
High-growth marketing organizations maintain an equal split: 50% headcount, 50% discretionary. The highest discretionary allocations go toward content, paid advertising and creative. This balance allows teams to invest in the talent needed to execute while preserving meaningful budget for the programs and tools that drive pipeline. Given AI investments, we anticipate overtime we will see this shift closer to 40% headcount and 60% discretionary.
How should marketing, sales and product teams align to the product commercialization process?
Effective product commercialization requires clear ownership of messaging and positioning, shared goals across marketing, sales and product and sales enablement materials that reflect how buyers actually make decisions. Alexander Group's research finds that modern organizations are creating internal product commercialization councils and communities to promote competency acceleration and teaming.
Where are leading marketing organizations investing in headcount and talent in 2026?
More than 55% of organizations are adding headcount in product management and marketing, content and creative and lead generation. High-growth companies are also targeting emerging skills in performance analytics, AI and automation and customer journey architecture.
