FinTech market leaders are growing revenue by more than 20% every year while making go-to-market changes to drive value added services that build differentiation in the market. It’s evident that in today’s customer-centric environment, identifying and landing a prospect is no longer sufficient. New revenue models require post-land investments across the entire customer lifecycle and are critical for continued growth and scale.
While uncertainty across the value chain makes long-term planning challenging, there is a way to learn what go-to-market practices FinTech companies are leveraging to exceed the rule of 40.
In Alexander Group’s latest FinTech Research, 100+ fintech and technology executives shared best practices and benchmarks on new account acquisition and maximizing customer lifetime value for growth and margin.
Drive efficient new logo acquisition
Maximize value-added services
Expand existing accounts via effective upselling & cross-selling
Grow net revenue retention via renewals
Seller productivity (bookings, revenue, quotas)
For more information on the latest FinTech trends driving growth and profitability, schedule a readout of the FinTech Research with an Alexander Group practice lead, and visit our FinTech practice page to see how we can help.