Go-to-Market Consulting Services
Revenue Leaders, Meet Alexander Group.
Trusted partner. Industry expertise. Actionable solutions.
With these three guiding principles, Alexander Group will help you build successful sales, marketing, service and talent organizations in today’s dynamic environment.
Challenges and Opportunities
The digital transformation has dramatically affected our business in how we enable our customer-facing sales force as well as how we connect with our customers.
Greg Nesbitt
VP, Global High Frequency, FUJIFILM VisualSonics, Inc.
The rules of revenue leadership have changed. Digital technology is accelerating the pace of business. Companies are challenged to invest in new revenue models while maximizing short-term performance. Customers have the power of information and dictate the rules of engagement. Organizations struggle to execute go-to-market strategies that deliver a seamless experience across functions. New skills are critical, but the demand for talent is intensely competitive and costly.
Like most revenue-focused executives, you need to make this year’s number, prepare for next year and lay the groundwork for the future. You require insights and benchmarks to assess performance and inform your decisions. You need to equip your sales, marketing, service and talent organizations to deliver measurable value in a way that will differentiate your products and services, command a premium and deliver profitable, sustainable revenue growth. Your peers are struggling with the same issues, both within your line of business and across industries. They are seeking solutions to navigate today’s dynamic landscape and successfully take control of the revenue engine. They want a trusted go-to-market strategist who is client-focused, revenue-centric and results-oriented. That’s why they turn to Alexander Group.
Revenue Growth Leadership
At the end of the day, a commercial leader will always focus on growth—just like Alexander Group. Our firm provides go-to-market consulting services to marketing, sales, service and talent leaders.
With over 40 years of developing practical, executable solutions, we are singularly focused on maximizing enterprise value for our clients around the globe. We are:
- The leader in go-to-market strategy. Every Alexander Group project focuses on helping companies win through a strong go-to-market strategy. We’ve partnered with more than 3,000 companies worldwide, and over half come back for more because the results speak for themselves—our clients often see 5 to 20% revenue growth after engaging with us. Our Revenue Growth Model™ is the foundation, but it’s our people who make it work. Senior leaders with years of experience guide every step, and we collaborate closely so you can trust the process and the outcome.
- Experts in your industry. We know your world because we’ve spent decades studying it. Any recommendations we provide are backed by industry-specific data and hands-on experience. We’ll work as part of your team, from planning strategy through launch, and tailor every plan to your market. And because relationships matter to us, our teams show up as real people: genuine, passionate and invested in your success.
- Ready to deliver practical, implementable solutions. We’re with you from start to finish, and nothing showcases that more than through solutions we provide. We provide our clients with deliverables are built for action: blueprints, coverage maps and clear roadmaps you can use right away. Alexander Group comes into every project with a broad, international perspective and local know-how for execution. As one client said, “Alexander Group teaches us to fish,” leaving you with tools to succeed long after we’re gone.
- Equipped with benchmarking data that will drive action. Alexander Group leverages over 50 GTM benchmark metrics and tailored insights. Our extensive benchmarking helps you see how your commercial performance stacks up against peers, uncover issues and validate decisions with facts. We can derive insights from using that data to help clients unlock potential, from research to action. With us as your data partner, you gain clarity, confidence and a plan backed by concrete evidence.
The Alexander Group is a trusted advisor always willing to lend a helping hand. They are experts in the field, always available to us and bring expertise unlike any other in the industry.
Mohammad Navid
Group VP, Sales, Delta Dental of CA
Alexander Group = Results
Pinpoint underserved opportunities
Speed up transformation efforts
Increase team performance
Optimize existing revenue and future growth opportunities
Go-to-Market Solutions
Practical, implementable solutions ensure you are getting high impact and actionable advice to design and implement the right go-to-market approach for your business. We’ll work with you all the way from strategic planning through tactical execution.
At the heart of our work is the Revenue Growth Model™, a proven methodology for increasing revenue through:
- STRATEGY – Identify and prioritize revenue segments. Define the right acquisition, growth and retention actions. From understanding the needs of the 24×7 customer to building a digital background, Alexander Group helps you operationalize the potential for real revenue growth.
- STRUCTURE – Bridge the structural walls and establish the right roles, coverage approach and resource levels. Alexander Group helps you align marketing, sales and services teams to maximize productivity and ROI.
- MANAGEMENT – The revenue leadership equation has changed. Build the skills, capabilities, programs and measurement processes that bring your growth strategy to life. Alexander Group helps you design, implement and manage for continuous improvement and success.
We roll up our sleeves to work alongside your team, developing and implementing programs to drive the best ROI, whether that’s fine-tuning your sales force or radically overhauling your entire go-to-market model.
Deep Industry Expertise
Alexander Group provides go-to-market (GTM) consulting services to the world’s leading marketing, sales, service and talent organizations.
Our 3000+ clients range from large global companies to smaller growth-oriented firms. We bring a highly sophisticated set of best practices to grow revenue and maximize the return on your revenue investments.
A rich repository of unique cross-industry and industry-specific data informs all of our recommendations. Our teams deliver in-depth, specialized insights based on consulting and operational expertise in dedicated industry practices that include:
Generate differentiated, above market growth
Build real world GTM strategy
Navigating new market demands
Set the agenda for value creation
Our Capabilities
Identify revenue growth transformation opportunities
A new revenue operations strategy
Proven methodologies to accelerate sales
Market leader in sales compensation design
Actionable Research and Benchmarks
At Alexander Group, we base our opinions on proven methodologies, expertise and facts.
It’s easier to accept risk and initiate change when armed with the knowledge of how companies are winning today and will continue to win moving forward. Alexander Group provides practical, relevant research you can trust, including 160,000 incumbent profiles in the database—with data that leads to improved decision making and planning.
Some insights are derived from our project work—the thousands of data points on sales utilization, resource allocation and revenue growth that feed our benchmarking database.
The rest come from ongoing research efforts that increase our collective knowledge on revenue growth and best practices:
- General practice and executive pulse surveys
- Industry trends, strategies and benchmarking studies
- Executive interviews
- Roundtable discussions
- Advisory councils
- Custom client studies
Connections That Make a Difference
Alexander Group actively connects leaders both within and across industries who share similar challenges, issues and experiences in driving revenue growth.
Intimate small group settings and larger scale events provide exclusive access to the latest ideas, insights and models needed to create high-performance revenue organizations.
Organized around our annual Leadership Series, peer-level attendees, highly regarded speakers, executive panelists and revenue growth experts from Alexander Group come together to explore today’s most important revenue topics—ranging from big-picture strategy to hands-on execution.
At some events you hear things that you can apply immediately, at others you hear things that stimulate your thinking. The Alexander Group Leadership Series events deliver both.
Reese Madden
Sr. Director, Revenue Operations and Corporate Marketing, Hypertherm