Between 2024 and 2025, companies raised AI spending significantly. Yet, revenue per rep dropped at the same time.
Although the tools are improving fast, the jobs around them aren’t evolving as quickly as the technology.
Alexander Group’s 2026 AI & Go-to-Market Job Evolution research shows that AI alone will not lift seller productivity. Performance improves when roles are redesigned so AI removes routine work and gives sellers more time to build relationships and deliver complex solutions.
Organizations that make this shift will see definitive results, including:
Most organizations deploy new capabilities but leave workflows, activities and expectations unchanged. As a result, they see increased effort but not better performance.
Top companies redesign roles around AI by defining what AI owns, what sellers own and how work is shared. Then, they reset workload, account coverage and goals to match the new capacity.
In a 30-minute session, we apply this research directly to your organization:
Schedule a complimentary briefing to walk through the research and map it to your organization. An Alexander Group practice lead will follow up to confirm scope and timing.
