Over the next three years, increased investment in partner ecosystems and new routes to market could result in a big change: channel sales growth is projected to outpace direct sales growth.
As FinTech firms execute FY 2026 strategy and begin planning for beyond, commercial leaders must ensure their channel strategy, incentives and operating model are aligned to capture that growth.
To ensure that leaders are equipped to adapt to the changing market, Alexander Group’s 2026 FinTech Channel Partner Survey examines how leading organizations are evolving their partner ecosystems to drive scalable, profitable growth.
Channel investment priorities and expected growth trends
Partner program structure, incentives and enablement models
How FinTech organizations are using data, analytics and AI to optimize partner performance
The roles, metrics and governance required to scale partner-led growth
During your complimentary readout, you will:
Benchmark your channel strategy against peer FinTech organizations across payments, software and value-added services
Understand where high-growth firms are investing across enablement, incentives, roles and infrastructure
Learn how leading programs align partner incentives to drive the right behaviors and reduce channel friction
Identify opportunities to improve partner activation and scale, in addition to expanding partner count
Apply Alexander Group frameworks to assess whether your existing partner program truly supports long-term, strategic growth
Schedule a complimentary briefing call with an Alexander Group practice leader to gain practical guidance on optimizing your FinTech channel strategy, partner incentives and performance.