Growth Archetype: Accelerators
For lean firms with strong GTM foundations
Why This Matters
Accelerators are growing fast—and on their way to becoming scaling leaders. Explore why accelerators are poised for growth and how you can evolve your strategy while preserving agility.
Accelerator Definition
Young, focused companies that grow quickly with clear customer targets (<$500M)
Accelerators are younger, leaner enterprises with well-defined customer profiles and sustained revenue growth. These businesses are ahead of the curve in defining their customers, with the majority having over four customer segments. Accelerators also invest heavily in their tech stack and forecasting process.
The Advantages
These firms are growing faster than their industry counterparts and are on the fast track to becoming scaling leaders. Why?
Accelerators took the time to solidify their go-to-market (GTM) foundation so that it aligned with strategy needs. Rather than hitting the market with additional products, these firms first took the time to understand what their customers need and the most effective way to reach them.
With a strong GTM foundation and few product offerings, every launch provides a significant revenue opportunity for accelerators. To build on their successes and continue to scale, accelerators benefit the most from expanding their product portfolio.
Scaling Strategy
For accelerators, the most lucrative and cost-efficient opportunity for scaling growth is:
Launching new products/offerings: Accelerators can leverage their detailed knowledge of existing customers to identify the best next product that will fit their customers’ needs. That way, these firms can improve their current offerings and add new services that make their products more useful. This launch can provide a 40% revenue uplift while also remaining cost-effective.
By maintaining a strong GTM foundation and thoughtfully launching this growth strategy, accelerators can gradually shift to the scaling leader archetype.
Launching new product offerings can provide a 40% revenue uplift
Ready to become a scaling leader in 2026?
As an accelerator, Alexander Group can help you refine your product launch strategy and ensure your GTM foundation supports long-term success.
Complete the form to schedule a customized executive briefing call and strategic roadmap for scaling in 2026.
Schedule a Briefing
© 2025 The Alexander Group, Inc.® (AGI)