Scale Smarter in 2026 with the Right Strategy
Identify your growth archetype to drive smarter investments and deliver the strongest ROI.
In 2025, leaders are faced with driving organizational growth while effectively navigating tariff impacts, supply chain disruptions and other significant headwinds. Making major investments during times of uncertainty may be daunting, but waiting for stability may prevent companies from getting ahead of their competition. Scaling under uncertainty is possible—the key lies in making the right next bet for your organization.
According to Alexander Group’s latest research, 65% of companies aim to accelerate growth by launching new products in the next twelve months. However, for certain types of companies, this is an expensive and low-impact strategy.
Strategic alignment is the key to an organization’s scaling success. By understanding your company’s growth archetype and matching it to the right strategy, you can unlock new levels of efficiency and revenue growth.
Six Scaling Strategies
Alexander Group surveyed 100 executives across eight industries, and they highlighted six scaling strategies that an organization will pursue to unlock growth:
Executing a go-to-market (GTM) transformation
Targeting new customer segments
Entering new channels or partnerships
Standing up new products or offerings
Entering new geographies
Executing a merger or acquisition
Although organizations can execute any of the six scaling strategies, the strategy that delivers the strongest ROI depends on an organization’s growth archetype.
Four Growth Archetypes
To help leaders course-correct for 2026, Alexander Group identified four distinct growth archetypes to evaluate the most impactful scaling pathways for companies with different organizational structures and maturities.
Companies surveyed were put into four categories, based on year-over-year revenue and five-year compound annual growth rate (CAGR):
Accelerators
<$500M, CAGR > industry average
Young, focused companies that grow quickly with clear customer targets.
Scaling Leaders
>$500M, CAGR > industry average
Big but flexible companies that keep growing fast.
Growth-constrained
<$500M, CAGR < industry average
Smaller, structurally complex companies with fewer products and limited market reach.
Anchored Enterprises
>$500M, CAGR < industry average
Large, established companies with many customer segments across different regions.
Alexander Group’s research found that what differentiates these groups—in addition to size and momentum—is not where they spend their money, but how. All four groups allocated budgets similarly across marketing, sales, service and revenue operations (RevOps). The key differentiator is how they plan to deploy these funds.
Growth-constrained firms and anchored enterprises often bet on investment strategies that are more expensive and less lucrative than other options available to them. In contrast, accelerators and scaling leaders are correctly aligning their investment with strategic goals.
Ready to become a scaling leader in 2026?
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Not sure where you fit?
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© 2025 The Alexander Group, Inc.® (AGI)